diff --git a/src/components/NavBar/index.tsx b/src/components/NavBar/index.tsx
index 21dc71b4d6..bbdbd14aca 100644
--- a/src/components/NavBar/index.tsx
+++ b/src/components/NavBar/index.tsx
@@ -6,6 +6,7 @@ import { useMGTMMicrositeEnabled } from 'featureFlags/flags/mgtm'
 import { chainIdToBackendName } from 'graphql/data/util'
 import { useIsNftPage } from 'hooks/useIsNftPage'
 import { useIsPoolsPage } from 'hooks/useIsPoolsPage'
+import { useAtomValue } from 'jotai/utils'
 import { Box } from 'nft/components/Box'
 import { Row } from 'nft/components/Flex'
 import { UniIcon } from 'nft/components/icons'
@@ -13,6 +14,7 @@ import { useProfilePageState } from 'nft/hooks'
 import { ProfilePageStateType } from 'nft/types'
 import { ReactNode } from 'react'
 import { NavLink, NavLinkProps, useLocation, useNavigate } from 'react-router-dom'
+import { shouldDisableNFTRoutesAtom } from 'state/application/atoms'
 import styled from 'styled-components/macro'
 
 import { Bag } from './Bag'
@@ -60,6 +62,8 @@ export const PageTabs = () => {
   const isNftPage = useIsNftPage()
   const micrositeEnabled = useMGTMMicrositeEnabled()
 
+  const shouldDisableNFTRoutes = useAtomValue(shouldDisableNFTRoutesAtom)
+
   return (
     <>
       <MenuItem href="/swap" isActive={pathname.startsWith('/swap')}>
@@ -68,9 +72,11 @@ export const PageTabs = () => {
       <MenuItem href={`/tokens/${chainName.toLowerCase()}`} isActive={pathname.startsWith('/tokens')}>
         <Trans>Tokens</Trans>
       </MenuItem>
-      <MenuItem dataTestId="nft-nav" href="/nfts" isActive={isNftPage}>
-        <Trans>NFTs</Trans>
-      </MenuItem>
+      {!shouldDisableNFTRoutes && (
+        <MenuItem dataTestId="nft-nav" href="/nfts" isActive={isNftPage}>
+          <Trans>NFTs</Trans>
+        </MenuItem>
+      )}
       <Box display={{ sm: 'flex', lg: 'none', xxl: 'flex' }} width="full">
         <MenuItem href="/pools" dataTestId="pool-nav-link" isActive={isPoolActive}>
           <Trans>Pools</Trans>
diff --git a/src/components/WalletDropdown/AuthenticatedHeader.tsx b/src/components/WalletDropdown/AuthenticatedHeader.tsx
index a934fe3609..66296c546e 100644
--- a/src/components/WalletDropdown/AuthenticatedHeader.tsx
+++ b/src/components/WalletDropdown/AuthenticatedHeader.tsx
@@ -12,12 +12,14 @@ import { formatDelta } from 'components/Tokens/TokenDetails/PriceChart'
 import Tooltip from 'components/Tooltip'
 import { useGetConnection } from 'connection'
 import { usePortfolioBalancesQuery } from 'graphql/data/__generated__/types-and-hooks'
+import { useAtomValue } from 'jotai/utils'
 import { useProfilePageState, useSellAsset, useWalletCollections } from 'nft/hooks'
 import { useIsNftClaimAvailable } from 'nft/hooks/useIsNftClaimAvailable'
 import { ProfilePageStateType } from 'nft/types'
 import { useCallback, useState } from 'react'
 import { ArrowDownRight, ArrowUpRight, Copy, CreditCard, IconProps, Info, Power, Settings } from 'react-feather'
 import { useNavigate } from 'react-router-dom'
+import { shouldDisableNFTRoutesAtom } from 'state/application/atoms'
 import { useAppDispatch } from 'state/hooks'
 import { updateSelectedWallet } from 'state/user/reducer'
 import styled, { useTheme } from 'styled-components/macro'
@@ -166,6 +168,8 @@ export default function AuthenticatedHeader({ account, openSettings }: { account
   const clearCollectionFilters = useWalletCollections((state) => state.clearCollectionFilters)
   const isClaimAvailable = useIsNftClaimAvailable((state) => state.isClaimAvailable)
 
+  const shouldDisableNFTRoutes = useAtomValue(shouldDisableNFTRoutesAtom)
+
   const unclaimedAmount: CurrencyAmount<Token> | undefined = useUserUnclaimedAmount(account)
   const isUnclaimed = useUserHasAvailableClaim(account)
   const getConnection = useGetConnection()
@@ -302,14 +306,16 @@ export default function AuthenticatedHeader({ account, openSettings }: { account
             </>
           )}
         </HeaderButton>
-        <HeaderButton
-          data-testid="nft-view-self-nfts"
-          onClick={navigateToProfile}
-          size={ButtonSize.medium}
-          emphasis={ButtonEmphasis.medium}
-        >
-          <Trans>View and sell NFTs</Trans>
-        </HeaderButton>
+        {!shouldDisableNFTRoutes && (
+          <HeaderButton
+            data-testid="nft-view-self-nfts"
+            onClick={navigateToProfile}
+            size={ButtonSize.medium}
+            emphasis={ButtonEmphasis.medium}
+          >
+            <Trans>View and sell NFTs</Trans>
+          </HeaderButton>
+        )}
         {Boolean(!fiatOnrampAvailable && fiatOnrampAvailabilityChecked) && (
           <FiatOnrampNotAvailableText marginTop="8px">
             <Trans>Not available in your region</Trans>
diff --git a/src/components/WalletDropdown/MiniPortfolio/index.tsx b/src/components/WalletDropdown/MiniPortfolio/index.tsx
index cb9e58f45d..bfe28dc404 100644
--- a/src/components/WalletDropdown/MiniPortfolio/index.tsx
+++ b/src/components/WalletDropdown/MiniPortfolio/index.tsx
@@ -5,7 +5,9 @@ import Column from 'components/Column'
 import { AutoRow } from 'components/Row'
 import { useMiniPortfolioEnabled } from 'featureFlags/flags/miniPortfolio'
 import { useIsNftPage } from 'hooks/useIsNftPage'
+import { useAtomValue } from 'jotai/utils'
 import { useState } from 'react'
+import { shouldDisableNFTRoutesAtom } from 'state/application/atoms'
 import styled from 'styled-components/macro'
 import { ThemedText } from 'theme'
 
@@ -75,27 +77,31 @@ const Pages: Array<Page> = [
 function MiniPortfolio({ account }: { account: string }) {
   const isNftPage = useIsNftPage()
   const [currentPage, setCurrentPage] = useState(isNftPage ? 1 : 0)
+  const shouldDisableNFTRoutes = useAtomValue(shouldDisableNFTRoutesAtom)
 
   const Page = Pages[currentPage].component
   return (
     <Wrapper>
       <Nav>
-        {Pages.map(({ title }, index) => (
-          <TraceEvent
-            events={[BrowserEvent.onClick]}
-            name={SharedEventName.NAVBAR_CLICKED}
-            element={Pages[index].loggingElementName}
-            key={index}
-          >
-            <NavItem
-              onClick={() => setCurrentPage(index)}
-              active={currentPage === index}
-              key={`Mini Portfolio page ${index}`}
+        {Pages.map(({ title, loggingElementName }, index) => {
+          if (shouldDisableNFTRoutes && loggingElementName.includes('nft')) return null
+          return (
+            <TraceEvent
+              events={[BrowserEvent.onClick]}
+              name={SharedEventName.NAVBAR_CLICKED}
+              element={loggingElementName}
+              key={index}
             >
-              {title}
-            </NavItem>
-          </TraceEvent>
-        ))}
+              <NavItem
+                onClick={() => setCurrentPage(index)}
+                active={currentPage === index}
+                key={`Mini Portfolio page ${index}`}
+              >
+                {title}
+              </NavItem>
+            </TraceEvent>
+          )
+        })}
       </Nav>
       <PageWrapper>
         <Page account={account} />
diff --git a/src/pages/App.tsx b/src/pages/App.tsx
index d56097b0cd..43c3d841f3 100644
--- a/src/pages/App.tsx
+++ b/src/pages/App.tsx
@@ -6,9 +6,11 @@ import TopLevelModals from 'components/TopLevelModals'
 import { useFeatureFlagsIsLoaded } from 'featureFlags'
 import { useMGTMMicrositeEnabled } from 'featureFlags/flags/mgtm'
 import ApeModeQueryParamReader from 'hooks/useApeModeQueryParamReader'
+import { useAtom } from 'jotai'
 import { useBag } from 'nft/hooks/useBag'
 import { lazy, Suspense, useEffect, useMemo, useState } from 'react'
-import { Navigate, Route, Routes, useLocation } from 'react-router-dom'
+import { Navigate, Route, Routes, useLocation, useSearchParams } from 'react-router-dom'
+import { shouldDisableNFTRoutesAtom } from 'state/application/atoms'
 import { StatsigProvider, StatsigUser } from 'statsig-react'
 import styled from 'styled-components/macro'
 import { SpinnerSVG } from 'theme/components'
@@ -132,6 +134,7 @@ const LazyLoadSpinner = () => (
 
 export default function App() {
   const isLoaded = useFeatureFlagsIsLoaded()
+  const [shouldDisableNFTRoutes, setShouldDisableNFTRoutes] = useAtom(shouldDisableNFTRoutesAtom)
 
   const { pathname } = useLocation()
   const currentPage = getCurrentPageFromLocation(pathname)
@@ -146,6 +149,15 @@ export default function App() {
     setScrolledState(false)
   }, [pathname])
 
+  const [searchParams] = useSearchParams()
+  useEffect(() => {
+    if (searchParams.get('disableNFTs') === 'true') {
+      setShouldDisableNFTRoutes(true)
+    } else if (searchParams.get('disableNFTs') === 'false') {
+      setShouldDisableNFTRoutes(false)
+    }
+  }, [searchParams, setShouldDisableNFTRoutes])
+
   useEffect(() => {
     // User properties *must* be set before sending corresponding event properties,
     // so that the event contains the correct and up-to-date user properties.
@@ -271,46 +283,54 @@ export default function App() {
                   <Route path="migrate/v2" element={<MigrateV2 />} />
                   <Route path="migrate/v2/:address" element={<MigrateV2Pair />} />
 
-                  <Route
-                    path="/nfts"
-                    element={
-                      <Suspense fallback={null}>
-                        <NftExplore />
-                      </Suspense>
-                    }
-                  />
-                  <Route
-                    path="/nfts/asset/:contractAddress/:tokenId"
-                    element={
-                      <Suspense fallback={null}>
-                        <Asset />
-                      </Suspense>
-                    }
-                  />
-                  <Route
-                    path="/nfts/profile"
-                    element={
-                      <Suspense fallback={null}>
-                        <Profile />
-                      </Suspense>
-                    }
-                  />
-                  <Route
-                    path="/nfts/collection/:contractAddress"
-                    element={
-                      <Suspense fallback={null}>
-                        <Collection />
-                      </Suspense>
-                    }
-                  />
-                  <Route
-                    path="/nfts/collection/:contractAddress/activity"
-                    element={
-                      <Suspense fallback={null}>
-                        <Collection />
-                      </Suspense>
-                    }
-                  />
+                  {!shouldDisableNFTRoutes && (
+                    <>
+                      <Route
+                        path="/nfts"
+                        element={
+                          <Suspense fallback={null}>
+                            <NftExplore />
+                          </Suspense>
+                        }
+                      />
+
+                      <Route
+                        path="/nfts/asset/:contractAddress/:tokenId"
+                        element={
+                          <Suspense fallback={null}>
+                            <Asset />
+                          </Suspense>
+                        }
+                      />
+
+                      <Route
+                        path="/nfts/profile"
+                        element={
+                          <Suspense fallback={null}>
+                            <Profile />
+                          </Suspense>
+                        }
+                      />
+
+                      <Route
+                        path="/nfts/collection/:contractAddress"
+                        element={
+                          <Suspense fallback={null}>
+                            <Collection />
+                          </Suspense>
+                        }
+                      />
+
+                      <Route
+                        path="/nfts/collection/:contractAddress/activity"
+                        element={
+                          <Suspense fallback={null}>
+                            <Collection />
+                          </Suspense>
+                        }
+                      />
+                    </>
+                  )}
 
                   <Route path="*" element={<Navigate to="/not-found" replace />} />
                   <Route path="/not-found" element={<NotFound />} />
diff --git a/src/pages/Landing/index.tsx b/src/pages/Landing/index.tsx
index 04e3dc5e6c..f32f345fa6 100644
--- a/src/pages/Landing/index.tsx
+++ b/src/pages/Landing/index.tsx
@@ -7,12 +7,14 @@ import { MAIN_CARDS, MORE_CARDS } from 'components/About/constants'
 import ProtocolBanner from 'components/About/ProtocolBanner'
 import { BaseButton } from 'components/Button'
 import { useSwapWidgetEnabled } from 'featureFlags/flags/swapWidget'
+import { useAtomValue } from 'jotai/utils'
 import Swap from 'pages/Swap'
 import { parse } from 'qs'
 import { useEffect, useRef, useState } from 'react'
 import { ArrowDownCircle } from 'react-feather'
 import { useLocation, useNavigate } from 'react-router-dom'
 import { Link as NativeLink } from 'react-router-dom'
+import { shouldDisableNFTRoutesAtom } from 'state/application/atoms'
 import { useAppSelector } from 'state/hooks'
 import styled, { css } from 'styled-components/macro'
 import { BREAKPOINTS } from 'theme'
@@ -316,6 +318,8 @@ export default function Landing() {
     }
   }, [navigate, selectedWallet, queryParams.intro])
 
+  const shouldDisableNFTRoutes = useAtomValue(shouldDisableNFTRoutesAtom)
+
   return (
     <Trace page={InterfacePageName.LANDING_PAGE} shouldLogImpression>
       {showContent && (
@@ -342,9 +346,21 @@ export default function Landing() {
             <Glow />
           </GlowContainer>
           <ContentContainer isDarkMode={isDarkMode}>
-            <TitleText isDarkMode={isDarkMode}>Trade crypto & NFTs with confidence</TitleText>
+            <TitleText isDarkMode={isDarkMode}>
+              {shouldDisableNFTRoutes ? (
+                <Trans>Trade crypto with confidence</Trans>
+              ) : (
+                <Trans>Trade crypto and NFTs with confidence</Trans>
+              )}
+            </TitleText>
             <SubTextContainer>
-              <SubText>Buy, sell, and explore tokens and NFTs</SubText>
+              <SubText>
+                {shouldDisableNFTRoutes ? (
+                  <Trans>Buy, sell, and explore tokens</Trans>
+                ) : (
+                  <Trans>Buy, sell, and explore tokens and NFTs</Trans>
+                )}
+              </SubText>
             </SubTextContainer>
             <ActionsContainer>
               <TraceEvent
diff --git a/src/state/application/atoms.ts b/src/state/application/atoms.ts
new file mode 100644
index 0000000000..8a0dfa2aec
--- /dev/null
+++ b/src/state/application/atoms.ts
@@ -0,0 +1,14 @@
+import { atomWithStorage, createJSONStorage } from 'jotai/utils'
+
+/*
+  Note: 
+  We should consider a generic sessionStorage abstraction if this pattern becomes common. (i.e., Future promo dismissals like the tax service discounts or Fiat Onramp launch notification may use this.)
+  This would be something similar to the current feature flag implementation, but utilizing session instead
+
+  Motivation:
+  some dapp browsers need to be able to disable the NFT portion of the app in order to pass Apple's app store review
+  this atom persists the inclusion of the `disableNFTs=boolean` query parameter via the webview's session storage
+*/
+const storage = createJSONStorage(() => sessionStorage)
+
+export const shouldDisableNFTRoutesAtom = atomWithStorage('shouldDisableNFTRoutes', false, storage)