feat: Collection page log events (#4971)

* Log collection page view

* Make property names/intention more clear

* Remove console log

* Add event for Activity tab

* Filter events (buy now, marketplaces, and price range)

* Handle trait items

* Bump collection stats mobile padding

* Use shouldLogImpression to conditionally fire event

* Adding back trace on Collection page, still necessary

* Add back address property

* Drop Buy Now log, not part of first set

* Update filter properties to match spreadsheet

* Only trigger price range log if inputs contain a value

* Fix ordering on Page Names

* Capitalize text

* Add constant for filter types

* Add chainId as property

src/analytics/constants.ts

@@ -14,6 +14,9 @@ export enum EventName {
   PAGE_VIEWED = 'Page Viewed',
   NAVBAR_SEARCH_SELECTED = 'Navbar Search Selected',
   NAVBAR_SEARCH_EXITED = 'Navbar Search Exited',
+  NFT_ACTIVITY_SELECTED = 'NFT Activity Selected',
+  NFT_FILTER_OPENED = 'NFT Collection Filter Opened',
+  NFT_FILTER_SELECTED = 'NFT Filter Selected',
   SWAP_AUTOROUTER_VISUALIZATION_EXPANDED = 'Swap Autorouter Visualization Expanded',
   SWAP_DETAILS_EXPANDED = 'Swap Details Expanded',
   SWAP_MAX_TOKEN_AMOUNT_SELECTED = 'Swap Max Token Amount Selected',
@@ -74,6 +77,7 @@ export enum SWAP_PRICE_UPDATE_USER_RESPONSE {
  * Known pages in the app. Highest order context.
  */
 export enum PageName {
+  NFT_COLLECTION_PAGE = 'nft-collection-page',
   NFT_DETAILS_PAGE = 'nft-details-page',
   TOKEN_DETAILS_PAGE = 'token-details',
   TOKENS_PAGE = 'tokens-page',
@@ -116,6 +120,9 @@ export enum ElementName {
   IMPORT_TOKEN_BUTTON = 'import-token-button',
   MAX_TOKEN_AMOUNT_BUTTON = 'max-token-amount-button',
   NAVBAR_SEARCH_INPUT = 'navbar-search-input',
+  NFT_ACTIVITY_TAB = 'nft-activity-tab',
+  NFT_FILTER_BUTTON = 'nft-filter-button',
+  NFT_FILTER_OPTION = 'nft-filter-option',
   PRICE_UPDATE_ACCEPT_BUTTON = 'price-update-accept-button',
   SWAP_BUTTON = 'swap-button',
   SWAP_DETAILS_DROPDOWN = 'swap-details-dropdown',
@@ -137,3 +144,12 @@ export enum Event {
   onSelect = 'onSelect',
   // alphabetize additional events.
 }
+
+/**
+ * Known Filter Types for NFTs
+ */
+export enum FilterTypes {
+  MARKETPLACE = 'Marketplace',
+  PRICE_RANGE = 'Price Range',
+  TRAIT = 'Trait',
+}

src/nft/components/collection/ActivitySwitcher.tsx

@@ -1,3 +1,5 @@
+import { ElementName, Event, EventName } from 'analytics/constants'
+import { TraceEvent } from 'analytics/TraceEvent'
 import { Box } from 'nft/components/Box'
 import { Row } from 'nft/components/Flex'
 import { useIsCollectionLoading } from 'nft/hooks'
@@ -27,13 +29,19 @@ export const ActivitySwitcher = ({
           >
             Items
           </Box>
-          <Box
-            as="button"
-            className={!showActivity ? styles.activitySwitcherToggle : styles.selectedActivitySwitcherToggle}
-            onClick={() => !showActivity && toggleActivity()}
+          <TraceEvent
+            events={[Event.onClick]}
+            element={ElementName.NFT_ACTIVITY_TAB}
+            name={EventName.NFT_ACTIVITY_SELECTED}
           >
-            Activity
-          </Box>
+            <Box
+              as="button"
+              className={!showActivity ? styles.activitySwitcherToggle : styles.selectedActivitySwitcherToggle}
+              onClick={() => !showActivity && toggleActivity()}
+            >
+              Activity
+            </Box>
+          </TraceEvent>
         </>
       )}
     </Row>

src/nft/components/collection/CollectionNfts.tsx

@@ -1,3 +1,6 @@
+import { useWeb3React } from '@web3-react/core'
+import { ElementName, Event, EventName } from 'analytics/constants'
+import { TraceEvent } from 'analytics/TraceEvent'
 import clsx from 'clsx'
 import { loadingAnimation } from 'components/Loader/styled'
 import useDebounce from 'hooks/useDebounce'
@@ -104,6 +107,7 @@ export const LoadingButton = styled.div`
 `
 
 export const CollectionNfts = ({ contractAddress, collectionStats, rarityVerified }: CollectionNftsProps) => {
+  const { chainId } = useWeb3React()
   const traits = useCollectionFilters((state) => state.traits)
   const minPrice = useCollectionFilters((state) => state.minPrice)
   const maxPrice = useCollectionFilters((state) => state.maxPrice)
@@ -356,12 +360,20 @@ export const CollectionNfts = ({ contractAddress, collectionStats, rarityVerifie
         <Box backgroundColor="backgroundFloating" width="full" style={{ backdropFilter: 'blur(24px)' }}>
           <ActionsContainer>
             <Row gap="12">
-              <FilterButton
-                isMobile={isMobile}
-                isFiltersExpanded={isFiltersExpanded}
-                onClick={() => setFiltersExpanded(!isFiltersExpanded)}
-                collectionCount={collectionNfts?.[0]?.totalCount ?? 0}
-              />
+              <TraceEvent
+                events={[Event.onClick]}
+                element={ElementName.NFT_FILTER_BUTTON}
+                name={EventName.NFT_FILTER_OPENED}
+                shouldLogImpression={!isFiltersExpanded}
+                properties={{ collection_address: contractAddress, chain_id: chainId }}
+              >
+                <FilterButton
+                  isMobile={isMobile}
+                  isFiltersExpanded={isFiltersExpanded}
+                  onClick={() => setFiltersExpanded(!isFiltersExpanded)}
+                  collectionCount={collectionNfts?.[0]?.totalCount ?? 0}
+                />
+              </TraceEvent>
               <SortDropdown dropDownOptions={sortDropDownOptions} />
               <CollectionSearch />
             </Row>

src/nft/components/collection/CollectionStats.tsx

@@ -277,7 +277,7 @@ const StatsRow = ({ stats, isMobile, ...props }: { stats: GenieCollection; isMob
   )
 
   return (
-    <Row gap={{ sm: '20', md: '60' }} {...props}>
+    <Row gap={{ sm: '36', md: '60' }} {...props}>
       {isCollectionStatsLoading && statsLoadingSkeleton}
       {stats.floorPrice ? (
         <StatsItem label="Global floor" isMobile={isMobile ?? false}>

src/nft/components/collection/MarketplaceSelect.tsx

@@ -1,3 +1,5 @@
+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import clsx from 'clsx'
 import { Box } from 'nft/components/Box'
 import * as styles from 'nft/components/collection/Filters.css'
@@ -48,6 +50,7 @@ const MarketplaceItem = ({
       removeMarket(value)
       setCheckboxSelected(false)
     }
+    sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.MARKETPLACE })
   }
 
   return (

src/nft/components/collection/PriceRange.tsx

@@ -1,5 +1,7 @@
 import 'rc-slider/assets/index.css'
 
+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import { Box } from 'nft/components/Box'
 import { Row } from 'nft/components/Flex'
 import { NumericInput } from 'nft/components/layout/Input'
@@ -54,6 +56,8 @@ export const PriceRange = () => {
   const handleBlur: FocusEventHandler<HTMLInputElement> = (e) => {
     e.currentTarget.placeholder = placeholderText
     setPlaceholderText('')
+    if (minPrice || maxPrice)
+      sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.PRICE_RANGE })
   }
 
   const updateMinPriceRange = (v: FormEvent<HTMLInputElement>) => {

src/nft/components/collection/TraitSelect.tsx

@@ -1,3 +1,5 @@
+import { sendAnalyticsEvent } from 'analytics'
+import { EventName, FilterTypes } from 'analytics/constants'
 import useDebounce from 'hooks/useDebounce'
 import { Box } from 'nft/components/Box'
 import { Column, Row } from 'nft/components/Flex'
@@ -53,6 +55,7 @@ const TraitItem = ({
       removeTrait(trait)
       setCheckboxSelected(false)
     }
+    sendAnalyticsEvent(EventName.NFT_FILTER_SELECTED, { filter_type: FilterTypes.TRAIT })
   }
 
   const showFullTraitName = shouldShow && trait_type === trait.trait_type && trait_value === trait.trait_value

src/nft/pages/collection/index.tsx

@@ -1,3 +1,6 @@
+import { useWeb3React } from '@web3-react/core'
+import { PageName } from 'analytics/constants'
+import { Trace } from 'analytics/Trace'
 import { MobileHoverBag } from 'nft/components/bag/MobileHoverBag'
 import { AnimatedBox, Box } from 'nft/components/Box'
 import { Activity, ActivitySwitcher, CollectionNfts, CollectionStats, Filters } from 'nft/components/collection'
@@ -25,6 +28,7 @@ const Collection = () => {
   const isActivityToggled = pathname.includes('/activity')
   const setMarketCount = useCollectionFilters((state) => state.setMarketCount)
   const isBagExpanded = useBag((state) => state.bagExpanded)
+  const { chainId } = useWeb3React()
 
   const { data: collectionStats, isLoading } = useQuery(['collectionStats', contractAddress], () =>
     CollectionStatsFetcher(contractAddress as string)
@@ -61,75 +65,81 @@ const Collection = () => {
 
   return (
     <>
-      <Column width="full">
-        {contractAddress ? (
-          <>
-            {' '}
-            <Box width="full" height="160">
+      <Trace
+        page={PageName.NFT_COLLECTION_PAGE}
+        properties={{ collection_address: contractAddress, chain_id: chainId }}
+        shouldLogImpression
+      >
+        <Column width="full">
+          {contractAddress ? (
+            <>
+              {' '}
               <Box width="full" height="160">
-                {isLoading ? (
-                  <Box height="full" width="full" className={styles.loadingBanner} />
-                ) : (
-                  <Box
-                    as="img"
-                    height="full"
-                    width="full"
-                    src={collectionStats?.bannerImageUrl}
-                    className={isLoading ? styles.loadingBanner : styles.bannerImage}
-                    background="none"
-                  />
+                <Box width="full" height="160">
+                  {isLoading ? (
+                    <Box height="full" width="full" className={styles.loadingBanner} />
+                  ) : (
+                    <Box
+                      as="img"
+                      height="full"
+                      width="full"
+                      src={collectionStats?.bannerImageUrl}
+                      className={isLoading ? styles.loadingBanner : styles.bannerImage}
+                      background="none"
+                    />
+                  )}
+                </Box>
+              </Box>
+              <Column paddingX="32">
+                {(isLoading || collectionStats !== undefined) && (
+                  <CollectionStats stats={collectionStats || ({} as GenieCollection)} isMobile={isMobile} />
                 )}
-              </Box>
-            </Box>
-            <Column paddingX="32">
-              {(isLoading || collectionStats !== undefined) && (
-                <CollectionStats stats={collectionStats || ({} as GenieCollection)} isMobile={isMobile} />
-              )}
 
-              <ActivitySwitcher
-                showActivity={isActivityToggled}
-                toggleActivity={() => {
-                  isFiltersExpanded && setFiltersExpanded(false)
-                  toggleActivity()
-                }}
-              />
-            </Column>
-            <Row alignItems="flex-start" position="relative" paddingX="48">
-              <Box position="sticky" top="72" width="0">
-                {isFiltersExpanded && <Filters traits={collectionStats?.traits ?? []} />}
-              </Box>
+                <ActivitySwitcher
+                  showActivity={isActivityToggled}
+                  toggleActivity={() => {
+                    isFiltersExpanded && setFiltersExpanded(false)
+                    toggleActivity()
+                  }}
+                />
+              </Column>
+              <Row alignItems="flex-start" position="relative" paddingX="48">
+                <Box position="sticky" top="72" width="0">
+                  {isFiltersExpanded && <Filters traits={collectionStats?.traits ?? []} />}
+                </Box>
 
-              {/* @ts-ignore: https://github.com/microsoft/TypeScript/issues/34933 */}
-              <AnimatedBox
-                style={{
-                  transform: gridX.to((x) => `translate(${x as number}px)`),
-                  width: gridWidthOffset.to((x) => `calc(100% - ${x as number}px)`),
-                }}
-              >
-                {isActivityToggled
-                  ? contractAddress && (
-                      <Activity
-                        contractAddress={contractAddress}
-                        rarityVerified={collectionStats?.rarityVerified ?? false}
-                        collectionName={collectionStats?.name ?? ''}
-                      />
-                    )
-                  : contractAddress &&
-                    (isLoading || collectionStats !== undefined) && (
-                      <CollectionNfts
-                        collectionStats={collectionStats || ({} as GenieCollection)}
-                        contractAddress={contractAddress}
-                        rarityVerified={collectionStats?.rarityVerified}
-                      />
-                    )}
-              </AnimatedBox>
-            </Row>
-          </>
-        ) : (
-          // TODO: Put no collection asset page here
-          !isLoading && <div className={styles.noCollectionAssets}>No collection assets exist at this address</div>
-        )}
-      </Column>
+                {/* @ts-ignore: https://github.com/microsoft/TypeScript/issues/34933 */}
+                <AnimatedBox
+                  style={{
+                    transform: gridX.to((x) => `translate(${x as number}px)`),
+                    width: gridWidthOffset.to((x) => `calc(100% - ${x as number}px)`),
+                  }}
+                >
+                  {isActivityToggled
+                    ? contractAddress && (
+                        <Activity
+                          contractAddress={contractAddress}
+                          rarityVerified={collectionStats?.rarityVerified ?? false}
+                          collectionName={collectionStats?.name ?? ''}
+                        />
+                      )
+                    : contractAddress &&
+                      (isLoading || collectionStats !== undefined) && (
+                        <CollectionNfts
+                          collectionStats={collectionStats || ({} as GenieCollection)}
+                          contractAddress={contractAddress}
+                          rarityVerified={collectionStats?.rarityVerified}
+                        />
+                      )}
+                </AnimatedBox>
+              </Row>
+            </>
+          ) : (
+            // TODO: Put no collection asset page here
+            !isLoading && <div className={styles.noCollectionAssets}>No collection assets exist at this address</div>
+          )}
+        </Column>
+      </Trace>
       <MobileHoverBag />
     </>
   )